As CT Hotels & Resorts continues to grow and evolve, we are preparing to enter what we are calling "A New Era" — a new chapter that reflects not just change, but progress across the entire brand.

This upcoming era is not centred around a single update or announcement. Instead, it represents a series of carefully planned improvements, systems, and developments that together shape the future direction of CT Hotels & Resorts.

A Structured Series of Reveals

Rather than unveiling everything at once, A New Era will be revealed gradually over the coming days through a structured multi-day rollout. Each reveal will focus on a different part of the CT Hotels & Resorts ecosystem, allowing every area to be introduced with the attention and clarity it deserves.

Over three to four days, the reveals will be separated into key categories, including:

• Our Staff — focusing on how we support, recognise, and develop the people behind our hotels

• Our Guests — focusing on experiences, engagement, and long-term value

• Our Partners — focusing on collaboration, growth, and shared standards

Each category forms an important part of the wider picture and has been developed with long-term sustainability and professionalism in mind.

More Than Individual Changes

While each reveal will stand on its own, they are all part of a larger, connected vision. These developments have been designed to work together — shaping how CT Hotels & Resorts operates, grows, and delivers experiences both now and in the future.

This approach allows us to introduce each element properly, while also ensuring that the full scope of A New Era becomes clear as the rollout progresses.

When Do the Reveals Begin?

The first official reveal will begin tomorrow, with additional reveals following on subsequent days. Each reveal will be published through our official YouTube channel, accompanied by updates across our community platforms.

We encourage all members of our community — staff, guests, partners, and supporters — to follow along as this new chapter unfolds.

Watch the Previews & Teasers

Ahead of the upcoming reveals, we recommend watching the preview content that has already been released for A New Era. These videos help set the context and provide a glimpse into the direction CT Hotels & Resorts is heading as this new chapter begins.

• “A New Era” — First Teaser
  The initial introduction to the vision behind the upcoming chapter.

• “A New Era” — Second Teaser
  A deeper preview building anticipation ahead of the final teaser.

• “A New Era” — Final Teaser
  The final preview before the official reveals begin.

• “A New Era” — The Reveals Begin Tomorrow
  An overview of how the reveal structure and timeline.

Watching these videos will ensure you are fully prepared as the official reveal series begins.

A New Era is not about a single moment.

It’s about what we are building — together.